I clicked on the Syte extension, and returned two choices that were close.
I went on Saks Fifth Avenue’s site and selected this skirt. The results were better for some things than others.
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I wanted to test this out for myself, so I downloaded the Syte Inspire Chrome Extension (Android users can download the mobile app) and started shopping online to see how it works. In this particular picture, no shoes are visible, but where they are, there would be a box for them, as well, in case that is the item visible on the image that you wished to shop for. The company also provided me with pictures that show what is being searched and what results Syte offers as you can see below. Here’s a video of Syte’s effect for fashion: Syte’s VisualBot can be hosted on a brand’s app, website or Facebook page. It also allows for publishers to feature sponsored posts using visual search, displaying results for targeted brands.
Syte pays publishers based on a revenue share model. If an item on their own site is out of stock or not available in the size and color requested - a situation that Syte says accounts for $634.1 billion in lost retail sales - its style matching can surface similar things to offer the customers.įor publishers, Syte opens up a new stream of revenue from shoppable images. The advantage for those shopping is that they just have to locate or snap a picture of the item they want and let Syte find the item or something very close to it for sale online.įor retailers and brands, it opens up new ways to reach customers who are interested in the styles they carry even if they identified the particular style on another site. Syte.ai is designed to grasp all elements in a still or video image and render them shoppable without having to work thought text and tags. Partnering with technology companies like SAP, Naver, Microsoft, Line, and Oracle, Syte.ai pulls together object recognition, AI, and machine learning to render anything visual “clickable and shoppable.” If you can get a picture of it, you can shop for it. Now with the advance of AI and object recognition, it is possible to get that kind of recommendation from an image anywhere, whether it’s on a retailer site, a style article, or even something captured on your phone from real life. With the responsiveness to indications of taste set by Amazon, many sites now offer browsers suggestions for additional items that resemble the style of the item initially selected.
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